A couple nights ago I was watching the late news on the TV and amidst the car ads comes this eye and ear candy ad with tool-wielding models posing, working out and grinding metal and all that fun David Letterman type stuff. Very cool soundtrack. What's this? I'm thinking that maybe this will be the car of my dreams! Turns out its an ad for Dell laptops.
Maybe you've seen it too. Get me an ice water, man. Curtis, if you read this, get yourself calmed down before linking over to the video 'cause it could start fituatin' you.
Apparently, this is the first Devo song in 17 years?! Only a locust wouldn't notice. I know that everyone is not a Devo fan, but they really were the ultimate nerd band and it's great to hear the familiar sound again.
I sure hope this ad is effective in boosting Dell's lead in the desktop laptop market because I'd like to see more of the same. The imagination is full-on for what future EqualLogic SAN storage ads might someday look like. Think of the thematic material: iSCSI? RAID? Thin Provisioning? It just keeps getting better and better.
A longer version of the video without the Dell ad insertions is on the mas sexi blog , along with a litlle bit of background on the video.
